Established in 2019, Alexander Hurley was created based on creating boots that simply weren't in the market. However, throughout the developing stages of the company, Troy Hurley was curious to see how we can interact the ideology of human experience through footwear. The idea of footwear is more than just an industrial design or about making boots/shoes; it is about making connections between all of the aspects of daily living: the past, present and future. 


From graduating with a Mathematics degree to designing, the level of curiosity will continuously drive one to reach new realms of designing.